Society, Advertising & Alcohol

I often find myself pondering just how much alcohol is out there and for people giving it up or have given it up there are always reminders every single day.

Right from a tender age it is often something that we view and see as an “adult” drink and which youngster isn’t busting their arse to be considered an adult? Once you turn 18 years of age in New Zealand you are legally allowed to purchase alcohol but there is no minimum legal drinking age. Just typing that my mind is thinking that is crazy, you can get a special licence to start learning to drive once you hit 16 years of age. You can’t join the Army until you are 17 years of age. How can we not have an age restriction on being able to consume alcohol, how is that even possible?

It feels like our adult lives are built around it. Invite friends around for a BBQ and it is expected that it involves beer, wine and as the hours pass something stronger. Go out for dinner and you are always presented with the wine list so you can select a suitable pre-dinner wine then after ordering they will suggest something that will compliment your meal. Get a promotion at work, lets all go for a celebration drink. It’s your birthday, lets celebrate with a drink or ten.

All the advertising I see is with happy smiling people who are having a wonderful time. Over here they sell it where ever you can get a wholesaler licence, corner dairies, supermarkets, bottle stores, online it is everywhere. I remember when I first stopped drinking I actually started ordering my groceries online and having it delivered to home so that I didn’t have to walk past all the booze for sale in the supermarket.

Shit I want to start up some of our own advertising and put up billboards with the true story. I think when I was giving up it would of been so much easier if it was like tobacco over here which can’t be advertised, the actual packets of ciggies cannot be visible and have to be kept hidden in a cupboard and shoppers ask for them. Then when they do get them there are health warnings all over them and really gross photos e.g. rotten lungs etc. Imagine if the did that with booze?

Living life sober, raw and real is the only life for me.

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3 thoughts on “Society, Advertising & Alcohol

  1. I always say that booze should be hidden away in shops and not stacked at the front of store with enticing deals. It will happen- but for now the government make too much money on it….. took them long enough to do it with cigarettes!

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